After extensive enquiry into the market place situation and RFH ’s position in the floriculture diligence , the ACM has approved the collaboration between Royal FloraHolland ( RFH ) and the transferral companies De Winter , Van Zaal and Wematrans . This means the companies now have the green light source to set up logistical service supplier Floriway . The ACM encounter that there is sufficient freedom of selection for both trade and logistical service provision in the floriculture industry .
What Floriway offersFloriway will be an main shipping company that deport logistic service for ornamental plants or flower . Floriway ’s competitory edge will be to offer both convenience and serve , and to be link to the digital market place Floriday in due course . This will mean that the logistics colonization and the transport can , if so desired , be organised simply and quickly at the push of a button . This will be a fully integrated mental process . The flowers and plants will be pick up and delivered at the clock time and place that customers like . client can apply runway & trace to track their club .
Growers , vendee and retailers will all be free to take whether to utilise Floriway ’s transportation services or not . There will be no certificate of indebtedness at all to do so , not even when deliver to or picking up from a RFH location .
Why Floriway?Floriway will allow RFH to optimise a larger division of the floriculture logistic chain . By combining transport flows for direct and auction flow , we can get up tape transport and logistical activity from the nursery in a smarter way , as a resultant of which meter and km will be saved . This will also aid make the sphere more sustainable .
Steven van Schilfgaarde , RFH ’s chief executive officer , is captivated that Floriway can now officially be launched : " As a B2B ( Business to line ) service provider , RFH want to patronise our growers and their buyers in their business enterprise operations and further assist them . Since we are a co-op , it is our line to attain optimal pricing at minimal cost for our agriculturalist . As a cooperative , when you organize transport together with with several car transporter then you are able to carry this out more effectively and to leave a good service too . "
Under our own steamToon Vos , succeeding general handler of Floriway , says : " Floriway is there for growers , buyers and retailers . Our background as transporters means we are close to the mart . Floriway digest for personal and penny-pinching by ; we are a real floriculture specialiser , and together we have a spate of cognition of the market and experience in the sector . This is why I am very proud of that Floriway ’s management will consist of the transport companies ' former directors and myself . cultivator and emptor can rest assured that the transporters take will proceed to serve their own customers and that the subsist agreements with transporters will stay unaltered . client will be able to continue using their preferred conveyer belt in the future tense too . We require to win customers under our own steam . Our large flux vehicle fleet means we can react to each client ’s regard chop-chop and flexibly . "
In the come calendar month , nothing will change for the customers of the different transport companies . As of today , Floriway will start integrate the different companies . In time , these party will start operating under the young name Floriway . For more information : Royal FloraHollandwww.royalfloraholland.com
