LiveTrends Design Group and BotanIQ Lab are join force by create a new company based in Denmark : LiveTrends Design Group Europe .
BotanIQ Lab by Offer Madsen will transfer all of its activity to LiveTrends Design Group Europe on January 1st , 2021 . The new company will be a part of the American establishment LiveTrends Design Group , which is a market leader in the USA with immature design product for supermarkets , home improvement stores and garden center chain .
With this new speculation , LiveTrends will be able-bodied to apply its trend prediction , production blueprint , horticultural research and creative selling to a very potent foundation based in Europe . The new company will be headquartered in Denmark , but its products will be propagate at all markets in EU and UK .
BotanIQ science lab by Offer Madsen was established in Denmark in 1965 and operated under the name of Offer Madsen until five years ago ; then it was rebranded to BotanIQ Lab , Intelligent Plant Design . Currently the company raise trendy home décor with Scandinavian stirring for the European retail market .
LiveTrends Design Group was created in the USA in 2013 by Bisser Georgiev , and its Brobdingnagian merchandise bank line is currently being pass around at over 16,000 retail stores in the USA and Canada . The mission of LiveTrends is to pitch joyfulness to people ’s life by fusing nature and art into unequaled , drift - forward plan . LiveTrends bridge what ’s slue around the world with livelihood product that are handcrafted , long - lasting and always germinate .
The new caller , LiveTrends Design Group Europe , will be possess by Bisser Georgiev , Søren Offer Madsen , Martin Rasmussen and Thomas Offer Madsen with Martin Rasmussen as CEO and Søren Offer Madsen as Chairman of the Board .
To ensure smooth transition of business operations , all employees from BotanIQ Lab will remain with the new company , and the formation will continue essentially unaltered at the same location in Odense , Denmark . In summation , one of BotanIQ Lab ’s most worthful leaders , Henning Brejnholt , will now serve as COO and will lead all day-by-day operation of the company . Thomas Offer Madsen will assist the organization during the transfer to LiveTrends Europe , but in future , he will only be hire through a circuit card position in the new ship’s company .
LiveTrends Design Group Europe will continue to pop the question the brand name BotanIQ Lab and will add LiveTrends ’ American - uprise merchandise and brands to the range in Spring 2021 . LiveTrends design over 500 sole mathematical product collection per annum , and then it replaces over 80 % of them every single year .
“ We have been friends and collaborators with Thomas Offer for over 10 geezerhood , and it was simply coherent that we select BotanIQ science laboratory as the best partner to help us enter the European mart . LiveTrends has very inviolable aim and merchandising capability , and now combined with BotanIQ Lab ’s fine production skills , firm supplying chain , and local dispersion footprint , we will be able to wreak our combine brand name to live across Europe . In add-on , we will use this collaborationism for research and bring modern Cartesian product ideas back to the US market place as well . This unexampled speculation will help us become skillful and stronger company in both continents , ” articulate LiveTrends ’ Founder and CEO , Bisser Georgiev .
For more information : livetrendsdesign.comwww.offermadsen.dk
