PMA go over supermarket flowered vendee to check the flowered sale termination of the 2019 Easter holiday . Over 10 supermarket streamer responded representing over 10,000 grocery stores . The response to the Easter sight was less than the 2019 Valentine ’s Day survey , yet it argue a healthy flowered industriousness . In 2019 , the floral diligence experienced a cut-rate sale addition of 7 % on mediocre in all categories for both holiday .
The floral industry is sizeable and growing in 2019 . All sight respondents are experience increased flowered sales event year - to - date from 2018 . This is up 20 % from the Valentine ’s Day sketch . Like Valentine ’s Day - in which 87 % of responder experienced increased flowered sales agreement for the vacation over the previous class ’s holiday , 81 % of respondents experienced overall increased floral sales agreement for 2019 Easter over last class ’s Easter . The aggregated average increase in floral cut-rate sale 2019 compared to 2018 was 8 % for Easter – the same as Valentine ’s solar day 2019 . One of the 19 % of respondents who experience a decrease in sales this Easter compare to 2018 Valentine ’s Day cited storehouse not ordering enough product to support sales as the primary reason .
When ask about ware class , most respondents reported increases in Fresh Flower Arrangements ( 63 % ) , Consumer Bunches ( 81 % ) , Potted Plants ( 69 % ) , and rosiness ( 63 % ) . Mixed bouquets experienced motley termination with 50 % of respondents reporting an increase in sales . Not all supermarkets offered Easter Lilies , Potted Bulbs and Balloons . Those supermarket who offered these products , also experienced increases . Consumer Bunches , Fresh Flower Arrangements and Potted Plants had the cracking percentage of respondents report increment in sales . apportionment of proletariat continues to be the greatest challenge for supermarkets .
The National Retail Federation report in March 2019 that approximately eight in 10 U.S. adults celebrate Easter . They plan an mean spend of $ 151 per somebody on everything from clothing and confect to cards and flowers . And half the consumers who did n’t plan to celebrate the vacation still expected to take advantage of Easter - colligate sales , expecting to spend an norm of $ 19 . The same study indicate that one-half of consumers get on 18- to 24 - year - olds consider Easter a social natural action with their loved ones . For the supermarket floral diligence , it is about increasing the percentage of money drop during this spring holiday on flowered products .
memory enter the full results at the PMA website .
