With Hema get into the “ plot ” , the flower diligence , which has been silent for a foresightful sentence , became lively again . Many clean e - commerce companies have also started to be involved in peak and a flower supply concatenation fellowship has received new financing . Fresh Hema has signed 30 unmediated - sourcing cooperation bases in Yunnan , work up a efflorescence storage warehouse , and took the tip in create the first ended flower supply concatenation in the industry .

The step of consumption upgrade in the flower manufacture has been rather slow . The reason is that flowers are more ticklish than average vegetable and fruit , and have exceedingly high-pitched requirements for temperature control , character , and maturity . So the whole chain is vulnerable and well-heeled to high losses with high costs .

commence in 2019 , Hema set in motion the " Cabbage Flower Workshop " , which is dedicated to allowing user to sincerely experience " buy bloom like vegetable " . After two years of trials , Fresh Hema officially upgraded to the " Hema Garden " brand in May this year and steps towards the upstream base to start " re - walking the peak route " from the source .

" We have a dedicated squad stationed in Yunnan , responsible for for base sourcing , criterion - setting , timber ascendance , and building a cold chain logistics internet from the place of product to the whole country . " Lv Linglin , head of procurement at Hema Garden , allege Hema is the industry ’s first new retail clean flower sword with a complete supplying chain , and it has realized the lineal harvesting and shipment of fresh flowers from Yunnan to the whole country every solar day .

From the Yunnan base to the production storage warehouse , the sale warehouses to the Hema offline stores , and finally to the client , the intermediate links are open up one by one , which have in mind that the source price and tone of the flowers can be vouch , and the intermediate loss is greatly deoxidize .

This gives Hema the self-confidence to make a niche and minor - watercourse product that other players in the industry dare not make . For instance , the original relatively recess and expensive hydrangea is sell at around 10 RMB in Hema , with one - third of the price compared to other suppliers , and has become a " phenomenal volatile product " , and the buyback rate is nearly 10 times that of average flowers .

In October of this year , Hema Garden ’s sales were five times that of the same period last yr , and they are still growing rapidly . " Only when the price survive down , the timbre buy the farm up , and the exploiter ’s habit is formed , flowers will gradually switch from gift - base consumption to daily expenditure . " Lv Linglin said .

There are at least 70 or 80 varieties , and sometimes hundreds of prime multifariousness . The magnificence of categories is far dandy than that of other tocopherol - commerce platform . Hema is also make a " bootleg recording label series " for mid - to - high - oddment users , such as Colombian Hydrangea and Flamingo rosiness .

raw retail has become the " engine " for this rise of flower consumption . At the same time , upstream agriculturist have also ushered in new changes .

For some local farmers in Kunming , who are occupy in the business concern of hydrangea , their income has often been unsound because the price of fresh flowers fluctuates greatly with the time of year and fete in the past tense . During the summertime season , the inventory was difficult to sell , leave in huge loss .

Since they set out cooperating with Fresh Hema in September last year , they have stopped interest about sales and could focus more on planting efflorescence and control quality . After one twelvemonth , the foot ’s hydrangea vitamin B complex - stage and above standards have increase by 30 % . In the myopic terminal figure , Hema set an order one week in advance and can be foot according to the order , and in the longsighted condition , the sales can be estimated and the planting can be targeted . " With static orders , the loss is very modest now , and I earn 30,000 to 50,000 RMB more than before . " A local grower said .

The Dutchman Tim , who has been lease in the flower business in China for 15 year , is the managing director of Hasfarm Group , leading technology and scale in Asia . He also felt the changes get about by new retail to the flower business this year .

As a result of the epidemic , many mid - to - in high spirits - end bloom that were in the beginning only exported , such as alstroemeria bloom and tulips , turned to the domesticated market and shipped to the deal of a gravid number of customer through Hema . " Hema ’s consumer group covers the mainstream consumer mathematical group of flowers , and it is the first supermarket we have join forces within China , " Tim said .

In European and American countries , bloom are commonly sell in supermarkets , which are everyday ingestion . The annual per capita consumption of blossom in developed countries is about 10 time that of China .

Industry insider believe that Hema ’s entry into the blossom rails , swear on its own on-line and offline integrated new retail model and repositing , logistics and other substructure , has privileged advantages , and it has played a function in the flower business with a low marginal cost , which is bear to stir up introduction in this line of business and accelerate the emergence of the industry ’s explosive period .

Source : iwshang.com