This autumn , for the fifth sentence Royal FloraHolland will present the one-year Greenovation Award at the 2021 Trade Fair Aalsmeer , because we believe that sustainable excogitation deserve to be put in the spotlight . panel member Quincy von Bannisseht of Glastuinbouw Nederland talk about the honor . He offer some tips for what to pay care to in submissions .
The encompassing variety of submission is what struck him the most last year . " From recording label and publicity to potted plant life concepts and culture system . This shows that throughout the chain , businesses are doing their salutary to make procession in the price of sustainability . "
This is the third year that Quincy von Bannisseht is a jury penis for the Greenovation Award . As a strategical handler at Glastuinbouw Nederland , he works on the organization ’s sustainability strategy . " I think it is essential for a floriculture troupe to show which beautiful plants they raise and how . Quite a few entrepreneurs are n’t aware of the value of their heyday , plants and sustainable polish method acting . Tell us how flowers and plants contribute to a healthy and pleasant life environment . Show us how with child it is to work in floriculture , and how the sphere helps make our social club more sustainable . Sharing that story more often reinforce your right to subsist on the long terminal figure . "
Why is an first step like the Greenovation Award so important for the sector?“Because of inspiration ! This contest can inspire entrepreneurs , hold them new ideas or prompting them to put their own twisting on creation they might come across . That mode , the Award motivates entrepreneurs to go above and beyond in sustainability . The Award also leads to products and concept that serve up as ingredients for storey enterpriser can distinguish to show what our sphere can mean for companionship . "
What sustainability and initiation trends are there in the sector?“Accounting for what your business does towards sustainability , in picky , is becoming increasingly important . We see that in the uprise demand for certified products and in the development of bionomical footprint method . That is a current market drift . On the long term , the government will pass legislation for due diligence . That entails job being required to document risks pertaining to CO2 emission , weewee wasting disease and the environmental impact of crop aegis , and be capable to show what they are doing to repress or prevent those . The full floriculture industry will have to deal with that as well , both in sweeping and yield . Therefore , it ’s important to constantly work on sustainable products and conception . "
What will you be pay attention to as a panel member?“The jury has a set of criteria whereby originality is of course important . It has to be fresh . What the panel also looks at is ' storytelling ' , meaning : what news report is being tell apart by this submission ? What do you want to achieve with your innovation ? How will it benefit society ? The account behind an innovation is very important . "
With last year ’s success , did you know right away that it was a singular and particular innovation?“The winner , Kwekerij Barendse Freesia , stand out like a shot . It was a refinement system with unlike type of sustainable constituent that reinforce each other . And the story made sensation too . My tip : ensure your submission has an appealing fib - not one that asks query , one that gives us answers . So , do n’t just put down some brief hummer points on newspaper . Really put in the sentence to make a good level . "
Why do business organization ' have to ' participate?“First of all , because it gives you a probability to win the honor and everything that comes with it , let in a professional photo and video shoot , media attention and a free sales booth at the Trade Fair Aalsmeer in 2022 . If your submission is nominate , you get a trading floor presentation . But whether you win or not : participation means exchanging great approximation for sustainability . It avail keep the direction on sustainability . That ’s upright for your occupation , for the sector and for society . "
For more data : Royal FloraHollandwww.royalfloraholland.com
