For month I ’d been dying to set my middle on Joe Lamp’ls new websitejoegardener.com , hop for a lot . It launched last week and at the risk of gush , it includes everything a how - to - garden site should have and some poppycock I did n’t think of . In Joe ’s Scripture to me on the phone late , it ’s a “ hub for accurate information in the data format masses want . ”
Like all of us , Joe laments the exit of “ gardening on TV – there ’s nothing out there . ” After Scripps Howard buy HGTV it close that advertizement wo n’t support a real gardening show , so it offers backyard make - overs with mint of article of furniture and at least one fire pit .
In Joe ’s words , “ This lack ofconsistent , dependable sourcesfor exact , trust and professionally raise garden - have-to doe with medium is a braggart job … And multitude are turning to the Internet for that . ”
Yet even on the World Wide Web , Dave ’s Garden , now owned by Internet Brands , is nothing more than customer inspection , with no editorial judgment in view .
Joe sums up the problem :
alas , with a mind - numbing teemingness of web - base content , overall , it is highly fragmented , inconsistent , often unreliable , unvetted and poor output quality . ”
Exactly the complaint that drive me to startcurating video .
But who exactly is Joe ? In casing you ’re unfamiliar , he ’s an author , horde three interior idiot box show over past 15 - long time , ( including seven season ofGrowing a Greener Worldon PBS ) , contributor to forenoon shows , syndicated columnist , radio server , podcaster and I ’m certain I ’m leaving stuff out .
Readers , I ’m going out on a limb and call that joegardener.com will bring home the bacon where other endeavor have die and even engender income . That ’s because of his many loyal followers , his in - house media professionals , “ a full - sentence social medium somebody dedicate to keeping on top of promotion and an in - theater SEO expert maximizing opportunities , ” a backlog of resource and contacts , and more .
None of that would matter if he simply sell out toquestionable advertisers , but I ’m convinced he have it off how to navigate those treacherous waters . Though his is a for - earnings society , it ’s not public , so he can quell on mission and not have to answer to shareholders .
And unlike the television receiver data formatting that allows for just 22 minute of capacity , here he ’ll have the exemption to provide in - depth gardening information .
And can I just add ? He ’s damn good on camera .
What ’s onjoegardener.com ?
First , joegardener looks amazing !
Unlike far too many web site , its About Page , likethis one , actually give reader the info they ’re wait for . ( One of my pet peeves is About pageboy that but repeat the missionary station statement . )
Of naturally with “ social proof ” like this , there ’s no reasonableness to hide your identicalness .
I love that Joe point beginners with “ no experience necessitate ” assurances , lots of the Basics , and a playfulness and inviting tone . ( So different from the approaching I mouth off about in“The untimely style to instruct Eco - Friendly horticulture . ” )
His approach seems to be working particularly well with millennials , who are so far the primary demographic gossip the site . “ They ’re coming to learn to grow solid food . They want utility , ” says Joe .
But my top cause for recommending joegardener.com is what Joe has to say about the topic he covers . He teaches without talking down and is pro - stewardship without being preachy . His advice is informed and evidence - based . I ’ve jibe with every word I ’ve read or heard so far on the site , so of course I think he ’s a very impertinent soul .
Just give a listen to “ Five Steps to your Best Garden Ever”and see if you accord that it ’s a far vociferation from instantaneous gardening for the gullible .
