The breed company refreshes its corporate scheme and visual identity to be future tense - substantiation . After shape together for 35 years in education , testing , selecting , marketing , and licensing advanced bedding plants at a leading level , the fellowship MNP / Suntory , based in Leimuiderbrug since 1989 , decided to rebrand its identity with a newfangled corporal specialty that reflect a new scheme and marketplace approach .
" If we appear back at our unparalleled heritage , which start as Moerheim in 1888 , we have already been pioneers in market its product since then . Now , almost 135 years afterward , our passion is still to give the cosmos unequalled and gamy - quality indoor and outdoor plants which make the New consumer felicitous and the world more colorful , as we foreground in the video . Besides that , we always need to produce unexampled markets rather of supplementing live ones , " says Erwin Giezen , Head of Marketing , Communication & Trade .
The newfangled slogan " the plant groundbreaker " embodies the company ’s illusionist and entrepreneurial spirit . The add up years will be approached with a raw sentience and a lofty and outspoken communicatory posture : their young motto is to stay critical and modest but talk more often about milepost and successes achieved .
" To be successful as a breeder , we need to bring the plants to the masses . We need a proactive and creative market approach for the future , actuate the company from a button to a push - twist scheme to broaden our playing field . Our end is to gradually scale up our well - known trademarks to strong consumer brand name , " keep Erwin Giezen .
To achieve this new purpose , MNP / Suntory produce a new sign of the zodiac of blade strategy which connects all their power brands like Surfinia , Sundaville , Granvia , Princettia , Surdiva , Senetti , and Beedance together . With this classifiable proposition , they want to sway the floricultural market by bring in their brand more seeable and recognizable for oddment consumer who are see for them displayed in stores .
" have a strong corporate branding allows us to be more placeable and seeable throughout the entire supply range and stakeholder , but also for interior and employer branding role . In doing so , we have also update our communication scheme ( www.mnpflowers.com ) to attain out not only to propagators and agriculturist as we did but also to exporters , sweeping , ( online ) retail , and even consumer . Eventually , we can market our future genetics faster and more efficiently , " suppose Erwin Giezen .
The unexampled " works pioneers ' badge , " as they call it , is at the fondness of their new brand identity . This badge consists of an upper part and low-pitched part representing a nursery / research laboratory , which stomach for institution & style , while the bottom part exemplify a flora recording label and stands for the strategical branding & selling of their Cartesian product .
For more entropy : MNP / Suntorye[email protected]mnpflowers.com
