When one hears the name ' Intratuin , ' flowers and plants at once do to mind , as well as the restaurant and the Christmas section . Most plant derive from Groencentrum Intratuin , the logistics center where the huge majority of verdure for the store is ordered .
CertaintyEric de Bruin has been working at Groencentrum Intratuin for about 5 years . He start as a purchaser of perennials , yearbook , and bed plants , but now he oblige a placement as Category Manager for the product group Perennials , Annuals , Grow and Harvest , and Arrangements , in which he also make out several squad . " It ’s improbably play to do this task . The admixture of purchasing , and handle team , as well as confab depot pretend the work very varied . I often get proud photos via WhatsApp showing what the stores look like . Everyone is very motivated . "
Intratuin was ground in 1980 , and IGC ( Intratuin Groencentrum ) is an significant part of this chain of mountains . The entrepreneurs of the storehouse are allow to make their own purchases , but they chiefly do this via the IGC . " timbre and continuity are very important for the entrepreneurs ; they want to maintain a beautiful , varied , and current assortment . To provide a bit of certainty of ripe products , we have to plan forrader . We are already busy with programme for 2025 and are now preparing the schedules for next year .
We are always busy with trade and throw the right budgets for the coming time of year . The forecast is base on ingredient such as the atmospheric condition , and that require coordination . When necessary , we talk over it . likewise , we get hold of each other when we sell less , and we talk over how we can solve this together . For example through promotion in the store , " Eric explain . " We are a strong squad of colleagues , everyday we make attempt to organize good business deal . The season is almost over , so in June we will value all product group together at the IGC , as well as with various branch . Then we put everything together and look at how we will near next year with monetary value , sales advice , and buying . We always do this before the summer , growers ask to sleep together what the expectations are , and now everything is still tonic in our minds . We shape up to a year ahead , what you see in the store now , was thought about last year . Trade requires planning . "
impulsion purchases"Looking across the depot , we see that we partly have consumers who cognize just what they are looking for , and that ’s what they bribe . Yet , we also have many impulse purchaser who walk into the depot and add up out with all kind of things they ab initio were n’t looking for . Of course , we also respond to this , but we do so through the catering and all other parts within Intratuin . mass want something fun to do , which can be sit on a terrace , but also a trip to Intratuin . We ’ve had a very wet fall and winter , and mass are tired of it . So far , we see that we really have a in effect time of year , particularly with a few very good weekends in March . "
Eric continues : " For us , impulse purchase are of class of import , but it is also very authoritative that we have products at the right time of the year . So , consumers will belike want a shade plant soon , because with the on-going rain , you’re able to have a bun in the oven that soon there will be a period with temperatures around 30 degrees . We also need to make it clearer in the store for consumers . For example , we always have sell plants that are suited for bees and butterflies , but now we emphasize this so that consumers are more cognisant of it . Also , the scene of sustainability and the credential of growers is important for us and our consumer . "
Collaboration"We progressively focalise on a set group of supplier . In this way we can get together optimally while being sure that the products are responsible for . cogitate of authentication , for example . in the end , we benefit from the good trade and good agreements with growers and provider . Sometimes it ’s a bit more difficult during the season and then we will have to find a solution in conformity with growers . We are happy with our supplier . The Flower Trials are upcoming , we will attend this issue with medical specialist from the computer storage . Expect to see the most beautiful things there . However , it must be an addition to our assortment and also be right to develop . Many suppliers need to try things with us , but in drill , we do n’t have a Eureka moment five times a year . We on a regular basis have new production in our assortment , but we do n’t make a story of everything . If it ’s really successful , then it becomes a desexualise part of the assortment , " says Eric .
" For us , a uninterrupted and in high spirits - tone potpourri is one of the most authoritative parts of the craft . But whether we betray 10 carts or just one pushcart , it has to be there , and we must not have any remnant . Our outlook for the rest of the twelvemonth is positive because consumer want flora . summertime is coming , and that ’s no different than in other age . " Eric concludes : " We intend to add intersection back to the season where they belong . How normal is it to transmit a pot chrysanthemum in June when it belong in September ? In June , there are plenty of other alternatives . Behaving normal , that ’s also a task we have . "
For more information : Intratuin Groencentrum[email protected]www.intratuin.nl
© FloralDaily.com/Mirthe Walpot
