In the third twelvemonth of its consumer campaign , Selecta one is once more stepping up its merchandising for the Pink Kisses pot carnation with additional offer and measures for specialist retail . In cooperation with Verband Deutscher Garten - Center e. V. ( VDG , connexion of German garden centres ) , the potted industrial plant is tour Germany across 20 garden centres with a ‘ do - it - yourself ’ promotion . The external focus on communicating is also playing an ever greater persona .
set at distributor point of saleThe positioning of the Pink Kisses good deal carnation nurture computer program as a symbolization of friendship between immature women carry on to drive the achiever of Selecta one ’s consumer military campaign in its third class . After the tagline ‘ Pink candy kiss – As beautiful as our friendly relationship ’ once again do to get to millions in the target group of 18- to 35 - yr - former woman in 2018 , the breed company is mainly counting on backup from specialist retail in sales and appealing to younger target group in the 2019 season .
Pink Kisses 2019 DIY tour across GermanyIn May and June 2019 , Pink Kisses will be cooperate with the VDG on a do - it - yourself hitch across Germany . The customers of 20 garden nitty-gritty will be able to gain great swag and fashion unique present from the wad gillyflower in just a few footfall at an eye - catching furtherance stand . The tour will be hold up by intensive press activity and medium co - operations , as well as via social media . The garden centres themselves will also receive comprehensive templates and resources for advertize their event . The participate garden middle and tour dates can be found atwww.pink-kisses.eu/en .
Merchandise as part of a campaignSelecta one is offer strategies and extensive material for sales promotion . In plus to the cultivation pots already established and the ‘ Friendstick ’ , two stochastic variable of planters , pot cover and decorative potty bags for various pot sizes , promotional items such as back talk unguent , posters and streamer as well as an attention - grabbing forwarding stand designed for the military campaign are now available . In increase , the sales showing has been optimize for the presentation of plant as take - away products for the 2019 season .
Specialist trade support is not restrain to an advertizing material package with edict contacts . Selecta one ’s marketing team is also available for question about attention - grabbing merchandise presentation and customize promotional campaigns .
campaign focus on communication via various channels relevant to the target groupThe consumer campaign for Pink Kisses relies on astray - accomplish content selling , so as to appeal emotionally to the target group through authentic storytelling . At the start of the time of year in April , a longing for nature and the many occasions for a sociable get - together bit as stem for press activity and blogger cooperation . From June , everything will then revolve around home - made Pink Kisses design , alongside the DIY tour . The two friends behind the ‘ kreativfieber ’ web log are developing exclusive ‘ friendship DIY ’ for this and will also be on site themselves on one of the go date . From July , medium co - operations and a large - scale social mass medium award draw will be join Friends ’ Day on 9 September .
Cooperation with the Landgard campaign , ‘ bloom – 1,000 good reasons ’ , will also be bear on . This imply that the report of garden pink and friendly relationship as well as voguish DIY will continue to be used without brands being key out , to get the young target mathematical group enthusiastic about the pot carnation via societal culture medium and at case . The Pink Kisses photo bulwark display pink friendly relationship greeting quick became an attraction at International Green Week in Berlin in January this year .
International impactHaving received the TASPO Award 2018 in the ‘ Best Offer for the Next Generation ' family , Selecta one was delighted with the prescribed recognition of its marketing and communication scheme for Pink Kisses by the green manufacture in Germany .
The prominence of Pink Kisses is also increase internationally , not least due to its presence at external business deal fairs such as FlowerTrials or participation in consumer events such as the Dutch ‘ Kom in de Kas ’ ( ‘ Get into the Greenhouse ’ ) fete .
The Pink Kisses website has been available in English atwww.pink-kisses.eu/ensince the start of the year as a basis for marketing in countries that speak languages other than German . Further measures are presently being planned .
engagement of the Pink Kisses 2019 DIY tour :
For more information : Selecta Onewww.selecta-one.com
