Five Modern products stood out in the past year . For this reason , the Dutch floriculture sector and the professional panel of Royal FloraHolland crown them the winner of the 2020 Glass Tulip award . On 16 January , the company behind these market intro received their awards during Royal FloraHolland ’s New Year Event .
Our colleagues of BPnieuws were present at the case and made the following photo written report . Click here for the photo report .
The victor were chosen by the professional panel from a shortlist of five product per family . An online voting round read situation prior to this in November , with the floriculture sector nominating approximately sixty Cartesian product .
Below the winner :
Marc Forno
Royal FloraHolland made a short television for each category with the five nominated companies . Click here for the videos .
Percossa
The event , which was at the same time also the Royal FloraHolland ’s New Year Event , was chaired by choreographer Marc Forno and the guys ofPercossatook caution of the entertainment .
snap here for the photo report .
Successful new productsWhen is a market place introduction truly innovative ? That was the question we ask our professional panel , which consist of a broad radical of Royal FloraHolland client and other floriculture specializer . " A new product in the main has to stand out - not only in the heart of subject specializer , but also in those of consumers . Does it match to recent home palm trends , or motif such as sustainability and wellness ? A slightly greener folio may stand out to expert , but laymen might not care about this . "
" That is why it is a good matter that every jury penis looks at the nominated merchandise with a scene base on their own target group : from export and jobber to garden centre , supermarket and florist . Some products are innovative , but not interesting enough from a commercial-grade stop of view . "
These contenders came close … There were more contenders for the deed of conveyance of adept marketplace introduction than the five Glass Tulip award winners . These new ware came very close based on the jury ’s score …
Category Concepts
Category swing flowers
Category Green houseplant
Category Flowering houseplant
Category Garden industrial plant
© FloralDaily.com/Elita Vellekoop
