Whether it is about cultivation , the use of data , or investing in sustainable innovation , OVATA has a great cacoethes for succulents . That passion is the reason for the company ’s existence . It is the most important gadget characteristic of entrepreneur Hans Ammerlaan and also the ground for a nomination for the Horticultural Business Award .
aside from its passion , OVATA is also known for its sustainable cultivation . The principles of ' The New Cultivation ' and ' Resilient Cultivation ' are followed and all authentication for sustainable cultivation are present in the company . We are not interested in the certification . The succulent plainly becomes more beautiful if we spring up it more sustainably , says Demi Ammerlaan , who is responsible for marketing in the family business and is also an entrepreneur with her own start - up in succulent concepts .
Sustainable cultivation is not a goal in itself , the goal is to grow the best possible plant life . In practice , get in a agency that is as close to nature as potential produces the most beautiful succulent . Therefore , we empower in circular free energy usance by using residual heat from the metropolis , we sink in our piss using a falls system and we employ as few resources as possible for polish . These are resilient plants that usually grow in deserts . Sustainable cultivation proves to be the right manner to grow the most beautiful and strongest palants .
The passion for succulent runs deep at OVATA . Another trip to South Africa is design presently . travel is an of the essence part of this fellowship ' , explains Hans . We want to see the plants in their natural environment , and empathise the context of where the plant lives , so to speak . So they ’re die to be looking for this works soon . ' She shows a picture of a beautiful succulent on her phone . It is found in Lesotho South Africa , which is a country within South Africa . We are not going there with the theme of get it . We just want to see this plant , because we had never seen this variety anywhere before . '
Just as an artistic creation lover travels to museums in Tokyo , New York , or Paris to see a specific work of art , Hans and his squad travel to natural area all over the earthly concern to see succulent in their innate habitat . That is mania . Through all the knowledge we gain , we can spawn the plants not only on aesthetic but also on growth rate and electrical resistance . In this way , we grow sustainable plant that are commercially interesting . In the final stage , we want the consumer to be able to enjoy an affordable plant , of course . "
The time to come of horticulture is in the passion that you’re able to find at OVATA . passionateness for the product , cacoethes for the cultivation , cacoethes for the end exploiter experience . Through specialised industrial plant breeding and groundbreaking cultivation we enable people to savor hefty plants , flower and vegetables at home , driven by passion . Out of all the qualities an entrepreneur should have , passion is the most important .
source : www.tuinbouwondernemersprijs.nl
