With ' The nontextual matter of recycled plastic , ' Desch is launching a new communication construct that raise the devising of products from recycled plastic to an art form . Kees Waqué , Manager of Retail and Marketing , talks about this unique conception , why it ’s time to look at plastic other than , and how Desch is hold up to show this prowess form .
The nontextual matter of recycled plasticDesch has been making products from reprocess charge card for the gardening sphere for decennary . That may seem quite average , yet it stay on an prowess . At Desch , we are constantly develop still bright and more innovative techniques for recycle plastic .
root on by M.C. Escher and Auguste RodinWith ' The nontextual matter of recycled charge card , ' Desch recognize itself from the contest . artistry is permanent , and so is moldable . Kees : " On the one helping hand , our dark-skinned mountain supply contribute time value . works expect even more beautiful in them , and that take a chord with consumers . On the other hand , there is an prowess to shit something new out of recycled charge card that can then be recycled again . We show this recycling process in a literal path with the sculpture urge by M.C. Escher . The artist who became world - famous for his graphical art , which includes the far-famed blueprint in which Pisces turn into birds . In our case , a cloth softener feeding bottle turns into a efflorescence batch . And because the names are so similar , we named this carving ' The Descher ' . "
" You will see this paradigm on our premises , our trucks , and on the website . But our ' art aggregation ' is self-aggrandizing than that . We also had a sculpture of our pots made after ' The Thinker ' by Auguste Rodin . This sculpture of pots aligns with ' Rethink Plastics , ' the initiative of Plastics Europe and the Dutch Rubber and Plastic Industry Federation ( NRK ) , sharpen on a to the full sustainable and circular plastic value chain in the Netherlands . chief operating officer Jan Willem Wieringa is a board member of the NRK . With this art concept , Desch wants to make more awareness about the importance of plastic and its use . In the coming twelvemonth , we will stay to expand and showcase this prowess concept through our various channels . "
IPM EssenEager to see the sculpture , meet the Desch squad , and see their products ? Visit their cubicle ( E43 in Hall 1 ) at the IPM Essen that will take place from January 24 - 27 in Essen , Germany .
For more data : Deschdesch.nl
